The Preeminent Advisor Audio Podcast

The Growing Demand for Virtual Family Office Services – Episode 15

“If you build it, they will come.”
No, we’re not suggesting you turn a cornfield into a baseball diamond. But if you want to attract ultra-wealthy clients, you might consider building a virtual family office (VFO).
Our latest research strongly suggests that offering a VFO experience to the right clients will constitute a major growth engine for advisors in the coming years.
Here’s what the affluent have to say about family offices—and what it means to implement a VFO business model in your practice.
Watch, read or listen to find out more on our website for top financial advisors at CEGWorldwide.Com.

HNW Holistic SOS: Your Mission to Revitalize Wealth Management – Episode 14

The fact is, far too many of these highly affluent investors are not getting—or don’t recognize they’re getting—important services that could add tremendous value to their lives. Nor are they enjoying the benefits that come when those services work in concert with each other to deliver better, more comprehensive outcomes.
Financial advisors today have an extraordinary opportunity to attract, serve and retain ultra-wealthy clients—those with a net worth of $25 million or more.
The key to making that happen: Bring additional expertise into these clients’ financial lives and coordinate the efforts of the professionals who possess that expertise.
Watch, read or listen to find out more on our website for top financial advisors at CEGWorldwide.Com.

To Attract the Ultra-Wealthy, Partner With Them – Episode 13

The wealthiest investors today aren’t content to let their advisors fully take the wheel when it comes to making decisions about their assets. To the contrary, they want a hands-on role in investment management—partnering with their advisors in the decision-making process so they feel they’re involved in “steering the ship” as they seek to build and protect their wealth.
This desire for active involvement has some big implications if you want to move upmarket and attract (and retain) more affluent clients to your practice.
Watch, read or listen to find out more on our website for top financial advisors at CEGWorldwide.Com.

What It Takes to Serve the Ultra-Wealthy – Episode 12

Some of you reading this—maybe even a lot of you—don’t have any clients with a net worth of $25 million or more. Others might have one or two of these ultra-wealthy clients, but they’re outliers rather than the focus of your business model.
There’s no law saying you have to serve the ultra-wealthy, of course. If you’re happy and successful serving clients with lower net worths, go right ahead and keep on doing what you’re doing. But in our experience, many advisors look at the ultra-wealthy space with a great deal of envy. They want these clients—but they don’t think they can serve them well. The result: They spend their careers wishing they could move upmarket, but being too fearful to take action. 
Watch, read or listen to find out more on our website for top financial advisors at CEGWorldwide.Com.

More Than Money: Why You Need to Help Clients Build a Life of Significance – Episode 11

As advisors, you’re extremely comfortable delving into your clients’ financial goals so you can craft plans, portfolios and other solutions aimed at getting them to those desired outcomes.
But what if you went beyond the financial issues by also helping your clients build a life of deep personal significance and meaning? It turns out, you stand to gain a lot by providing leadership and guidance in key non-financial areas of your clients’ lives.
Watch, read or listen to find out more on our website for top financial advisors at CEGWorldwide.Com.

Are You Helping Your Clients Live Their Best Life? – Episode 10

In today’s world, where it’s challenging for investors to differentiate between various financial services providers, standing out requires more than just getting good returns on investments. What makes you different in the eyes of affluent prospects and clients is how well you can help people achieve what truly matters to them in life, beyond reaching their financial goals.
To do that, you need to first recognize what your clients want out of life and what “living their best life” means to each of them. Only then can you position yourself to help clients realize what matters most to them. If you can craft a value proposition that empowers them to pursue their key financial and nonfinancial aspirations, you’ll move a huge step closer to becoming a preeminent advisor. Are you helping your clients live their best life?
Watch, read or listen to find out more on our website for top financial advisors at CEGWorldwide.Com.

What Your Clients Want From Life—Men Vs. Women Edition – Episode 9

We all know that success in life often means different things to different people. Some of your clients may say they’ll feel successful when their net worth hits a certain level, while others will measure their success by whether they’re able to pursue specific goals without worrying about their financial health.
One of the many factors that can play a role in how clients define a meaningful, successful life is gender. Men and women think in different ways, which in turn can take them down divergent paths toward their specific success destinations.
Watch, read or listen to find out more on our website for top financial advisors at CEGWorldwide.Com.

Are You Prepared to Help Clients Live Their Best Life? – Episode 8

The fact is, “being rich” is no longer enough for most clients. Today, success involves a lot more—including personal and professional achievement, a sense of happiness and a larger purpose. What’s more, the definition of a highly successful life can vary greatly depending on whether the client sitting across from you is a baby boomer, a Gen-Xer or a millennial.
The upshot: To build strong relationships, you need a deep understanding of each client’s view of a successful life. Discovering how your clients see success can potentially help you generate significant organic growth
Watch, read or listen to find out more on our website for top financial advisors at CEGWorldwide.Com.
 

Clients to Advisors: We Need to Talk About Our Relationship – Episode 7

There is one thing you can start doing right away to ensure that you fully understand what’s important to your clients, communicate proactively and build greater trust with them.
It’s called the discovery process, and it’s designed to help advisors develop a very deep and thorough understanding of their clients so they can ultimately create a total client profile.
This discovery process involves asking a series of questions in seven key categories—only one of which is about financial assets and “the numbers.”  Watch, read or listen to find out more here.

Do You Know What’s Worrying Your Clients? Are You Sure? – Episode 6

Advisors who help their clients navigate through today’s financial stormy weather will be well positioned for tremendous success. The reason: Your clients—even the extremely affluent ones—are concerned about a number of issues going on in the world today and how those issues might negatively impact their sense of financial security.
That means you’ve got to make sure you’re clear on what your clients are worried about—and then take steps to discuss and address those fears so that your clients feel that they’re supported and in the hands of a real leader.
Here’s how to make that happen.